Read about who we are

Our Team: The Heart of Our Success
Our employees are the backbone of Veggies Co. We believe that a happy and motivated team is essential to delivering the best service and products to our customers. Our company culture is rooted in respect, inclusivity, and support. We invest in our employees’ growth and well-being, knowing that their success is our success. From our warehouse staff to our sales team, every member of our company is valued and integral to our mission.

Neven Pashov
Founder & CEO
Our Founder and CEO Neven Pashov is a dedicated man who believes in his team and his business mission to supply fresh products so every family can enjoy high-quality produce everywhere.

Velislava Pashova
Co-founder & Marketing Specialist
Velislava Pashova is the Co-founder and Marketing specialist for the organization. With years of experience in branding and marketing she combines communicational and presenting skills like no other.

Milen Pashov
Co-owner & Operations Manager
Milen Pashov is the Co-Owner and Operations Manager, overseeing day to day operations with focus on efficiency and excellence. His leadership and strategic approach play crucial role in driving our business forward.

Todor Proychev
Sales Manager
Mr. Proychev, a valued member of our family, brings a wealth of experience in the fruit and vegetables retail business. His expertise is a game-changer for our organisation. His hard work and dedication contribute every day to the success of the company.

Anatoliy Iliev
Logistics Manager
Mr. Iliev, a valued member of our family, with extensive expertise in Logistics. His expertise lies ensuring that fruits and vegetables reach our clients as fresh as the day they were harvested.

Arpine Chobanyan-Yolova
Accounting Manager
Mrs. Chobanyan-Yolova is our detail-oriented accounting manager, known for her precision and reliability. With a keen eye for accuracy, she ensures our financial operations run smoothly and efficiently.
At Veggies Co, our commitment to ethical practices and sustainability is unwavering. We believe in creating a positive impact not just within our company but also in the broader community and the environment. Here are the core principles that guide us:


We honor and respect the hard work and dedication of everyone involved in bringing our products to market. From the farmers who grow the produce to the employees who ensure its quality and delivery, we recognize that our success is built on their efforts. We are committed to providing safe, fair, and rewarding working conditions, and we invest in the professional growth and well-being of our team members.

We are dedicated to fair trade practices, ensuring that every farmer and producer we work with receives fair compensation for their hard work. By establishing transparent and equitable trading relationships, we support economic justice and promote sustainable livelihoods. Our commitment to fair trade helps build stronger communities and fosters long-term partnerships based on trust and mutual benefit.

Sustainability is at the heart of our operations. We understand the critical importance of protecting our planet for future generations. Our practices are designed to minimize environmental impact, from reducing waste and carbon emissions to promoting sustainable farming methods. We strive to be stewards of the environment, ensuring that our activities contribute to the health and vitality of the ecosystems we depend on.